Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

We talk all the time about branding but it’s so misunderstood. Your brand is so much more than a logo or font choice, and our guest Lori Barron is going to break down what you need to know about your small biz’s brand on today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode125. Items Discussed in this Episode: Lori explains what exactly branding is, one of the most misunderstood aspects in business When branding is done right, it’s what ultimately drives business to you, the colors are not what matters! There’s no reason to crowdsource your branding ideas: they may not be your ideal audience and they don’t know your message or have any contextual information Lori gives advice on being really smart when asking for feedback, it can lower other people’s confidence in your business and turn off if done incorrectly Hone your skills and do what you do incredibly well and your ‘brand’ will evolve over time Lori explains why you shouldn’t even