21khz: The Art Of Money In Music

Danny Turner - Monetizing Moods. Global Senior Vice President for Creative Programming at Mood Media Season 2/ Episode 3 I've never been able to get the final scene from the "Blues Brothers," out of my head. Jake and Elwood spend the entirety of the (in my opinion fantastic) movie racing to the Cook County Assessors office, desperate to pay the back taxes on the orphanage. The final few moments of their quest (chased by thousands of members of Illinois law Enforcement) spent waiting in the elevator, staring at the blank walls, while the dulcet tones of "The Girl from Ipanema,"plays over the loudspeakers. The scene doesn't need words, and we've all been there. Staring at elevator walls, avoiding any eye contact, canned elevator Muzak playing over the elevator speakers to fill the silence. Just say the word, "Muzak," and "The Girl From Ipanema" jumps immediately to mind. But here's the thing, Muzak, as we thought we knew it, no longer exists. Muzak hasn't been a company since 2011 when it was acquired, for $345