Start-up Speakeasy

Victoria Prozan’s superpower is to help entrepreneurs craft names and taglines to bring the full power of their voice out in their brand. I mean, who hasn’t spent weeks (months?) caught up in the quest for the ‘perfect’ tagline? She also believes that these names and taglines only scratch the surface of what it takes to fully communicate your brand. In this episode, we’re talking visual communication as a whole… Victoria combines her experience in design, visual communication and storytelling to build a solid foundation to craft your businesses message.     How to avoid the: Accidental Copy-Cat Syndrome Be Observant. When you like something that a leader in your brand has created, take a minute to dissect what you’re seeing and specifically what you find interesting. For example, maybe you are drawn to the bright colors, movement in the images or even the layout. Rather than copying that exact design, how can you be inspired by something + reinvent what you like about it in a fun way?    Two tips to find your