Start-up Speakeasy

The Start-Up Speakeasy Episode #038Show notes: http://kristyoustalet.com/38Guest: Kendrick Shope   Kendrick Shope has blended years of selling experience in a corporate environment with modern marketing to create an online course named Authentic Selling.  Today, she shares some amazing advice on how we can sell our offerings and ourselves without being pushy or sleazy. Online Biz Myth: as long as you have an online offer, people will buy it. Kendrick believes that in order to sell your offer to ideal clients, its important to focus on three things: 1. Tell people why you’re here2. Let the know why they should trust you3. They’re time is super valuable + why they should part with it for you (even for a freebie offer) #1 reason why people don’t buy is: lack of ENGAGEMENT The best way to overcome the engagement barrier is to have individual conversations with your (potential) audience and talk to as many people for free as you can.   This not only helps you understand your clients better than anything else, but