Start-up Speakeasy

Show notes found at: http://kristyoustalet.com/42   Rebecca Tracey helps solopreneurs get clear on what their business actually IS… meaning when you get stuck spinning, she swoops in and helps you get clear on the foundational bits to actually define what you’re doing and to (finally) get moving forward.   In today’s episode, we’re diving into how to get clear on your core message, what is a core message and why you need it in the first place. Your messaging (should) show up in everything you do.  It becomes the common ground between you and potential clients and it describes others what you care about.     How about that for attracting ideal clients? So, what is messaging?  It’s all about the bigger picture of your business and the bigger purpose of why are you doing it + why should anyone care.   ...It’s the piece that really helps you stand out and be a little bit different + everything you do should relate to your core message.   No pressure, right?   Becca’s Tip:  Don’t obsess with coming up with a mes