Start-up Speakeasy

Show notes can be found at http://kristyoustalet.com/45/   Kimra Luna is a Business Coach who practices what she preaches especially when it comes to Social Media Branding.  In this episode, we’re talking about breaking traditional business rules, being yourself and being your own brand.   In today’s boom of solopreneurship and online micro-businesses, our mindset around business has shifted quite a bit.  The focus now revolves around defining who you want to work with and why, but don’t forget it’s necessary to create a business model and solve a problem.   Every business, no matter what business model you choose, is designed to help other people.   When you think of it that way, it’s always good to resort to the answers to these 3 questions:   1. Who we want to help… who do you genuinely care about and want to work with? 2. Why we want to help them? 3. Why we want to build a business in the first place?   With all of the focus on lifestyle design, its uber necessary to keep these tried and true business po