Start-up Speakeasy

Show notes found at http://kristyoustalet.com/46   Years ago, our guest, Shenee Howard felt frustrated on where her business was and lost about what direction she should take her business.   Today, Shenee is sharing with us the one thing she did to turn the ship around to create killer copy + Hell Yes! offers. In this episode, Shenee will tell us about the 100 people project, why she did it and how you can do it too.   Let’s start here: There’s no substitute for talking to real people. What does that mean?   With all of the Ideal Client Avatar hype, you run into a little problem… they’re not real + its all about the subtleties that you can only pick up on when your actually talking to a potential client. So, Shenee challenged herself to talk to 100 people to turn her frustrating business around and get back on track she appropriately called it the: 100 People Project.   What’s the point of spending all that time talking to people… for free?   It gives you a chance to stop and get clarity on what you want to d