One Thing Required With Will Lee

Andy Biggs had a very traditional corporate career.  He earned an accounting degree in college, followed by consulting  jobs and work at a Silicon Valley startup.  But by the time the 2008 recession hit, he had gradually lost his passion for this kind of work. It was then that Andy and his wife packed everything up and took a long trip to Africa where he climbed Mt. Kilimanjaro.  It was a tough climb with lots of time to think.  When he came off the mountain, Andy had set his eye on a new career.  He had decided to become a photographer and launch an African photo safari business.  What a great decision that turned out to be! In this interview: Andy talks about the importance of identifying and understanding your target customer. He says it's important to have a good understanding of the competition so you can position your business well. Andy talks about how he is gradually changing his product offerings to allow him to travel less while maintaining his income. Andy has never spent money on advertising. He