Branding Blitz

Now it's time to get a bit personal. Before I can take you along for the ride in this brand launch, I have to lay the baseline for explaining where we're starting from. There are two main aspects to this: the business side and the personal side. This episode starts down the road of discussing the personal side. The transcript is below, but if you'd like to leave a comment, go to http://brandingblitz.com/3/ Hello again and welcome back everyone! This is JR and you're listening to the Branding Blitz podcast where I'll take you behind the scenes as I go through the process of trying to strategically use speed and brute force to launch and scale a new brand. This is the third episode. Last time, I gave a quick overview of where we're at so far with this business. I am still very early in this process, but things are well underway and moving quickly. That is one of the things that makes me excited to share this story with you. I always love hearing people's stories of building a business – while they are actually