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Sinopse

Brian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious taste of your business. Clark joins host Jay Ehret to discuss the application of phenomenology is experience design to enhance brand meaning. TOPICS DISCUSSED: Phenomenology Experience Design Storytelling Making Meaning Get complete shownotes on the podcast website:Create Customer Stories by Creating Phenomenal Experiences