B2b Marketing Minute

Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula." To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.

Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin, Founder of Moz. To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.

Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications. To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.

​If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.

​If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.

At Arketi, we've started asking “why?” more. Why you ask? We believe this simple question has the power to make us, and our clients, better marketers. Just because something’s always been done one way, doesn’t mean it should continue to be. So let’s put the “why?” back in marketing, by reminding ourselves to question four commonly held assumptions.

My name is Dan Earle and I’m a corporate marketer who now works at an agency. Wait what? How did this happen? I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I become that specialist “sitting on the other side of the table?” Check out my thoughts on the transition from corporate to agency.

​If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, Jim Whitehurst, CEO of Red Hat, discussed his tips for building an open organization. Having left Delta for Red Hat, he pointed out the vast differences between both organizations.

At a recent Technology Executives Roundtable event, executives from four of Atlanta’s marketing tech companies — Arke Systems, Cardlytics, Insightpool and Salesfusion — came together to discuss marketing and sales today. Tune in to find out the key take-aways from their discussion.

According to a survey of B2B marketers, the vast majority of leads never get past sales When performance is measured by revenue. One-third of marketers looking to find a way to make their leads better currently use some type of predictive analytics tool. Tune in to learn more.

Whether you are fresh to the PR scene or a media relations veteran, pitching reporters can be one of the most trying aspects of your job. Why? Reporters are busy. While breaking through the clutter can seem almost impossible, Arketi outlines five ways to help you establish better relationships with reporters and transform your pitches into placements.

Account-based marketing continues to be a hot topic among marketers. Whether account-based marketing is truly an innovative concept or just marketing’s latest shiny new toy, one thing is certain. It won’t deliver results if you don’t do it right. To help you implement a successful account-based marketing campaign, we’ve shared five critical mistakes to avoid.

The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.

The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.

It’s widely known that Google is secretive about the algorithm it uses to rank web pages in search results – and understandably so. However, they recently filed a new patent titled US Patent application 8,682,892 that offers some encouraging clues to PR pros.

All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.

While many BtoB marketers understand the importance of creating “sticky” messaging that resonates with customers and prospects, they may feel they don’t have sufficient time to develop solid messaging because of a real or perceived need to rush to market. Even with adequate time and budget, others struggle to use a message approach that best suits their company’s need to communicate effectively and drive sales.