Hot Copy: A Copywriting Podcast For Copywriters

Informações:

Sinopse

Secrets of successful copywriters

Episódios

  • E121: Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden

    26/08/2020 Duração: 19min

    Taking your copy to the countryside   Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a […] The post E121: Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden appeared first on A copywriting podcast for copywriters.

  • E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron

    12/08/2020 Duração: 28min

    And the joy of nailing your brand   Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes […] The post E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron appeared first on A copywriting podcast for copywriters.

  • E119: Creating content that connects for SaaS businesses with Kat Ambrose

    15/07/2020 Duração: 27min

    Turning technical content into benefit-driven, highly converting copy   SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need copywriting too. And not just any copy. When we write for SaaS companies we’re […] The post E119: Creating content that connects for SaaS businesses with Kat Ambrose appeared first on A copywriting podcast for copywriters.

  • E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang

    01/07/2020 Duração: 01h07min

    How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re talking about when you’re been on a pod. But getting on a podcast […] The post E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang appeared first on A copywriting podcast for copywriters.

  • E117: The Ultimate Guide to Magazine Pitching with Rachel Smith

    17/06/2020 Duração: 40min

    How to pitch for magazine editors the right way and see your story in glossy print   Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she […] The post E117: The Ultimate Guide to Magazine Pitching with Rachel Smith appeared first on A copywriting podcast for copywriters.

  • E116: Why you need a personal brand (and how to create one) with Mike Kim

    03/06/2020 Duração: 01h02min

    Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike […] The post E116: Why you need a personal brand (and how to create one) with Mike Kim appeared first on A copywriting podcast for copywriters.

  • E115: Human-Centred Branding with Anita Siek

    20/05/2020 Duração: 42min

    Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have […] The post E115: Human-Centred Branding with Anita Siek appeared first on A copywriting podcast for copywriters.

  • E114: Copywriting for the arts with Ali Strachan

    06/05/2020 Duração: 19min

    We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without […] The post E114: Copywriting for the arts with Ali Strachan appeared first on A copywriting podcast for copywriters.

  • E113: Copywriting and COVID19

    21/04/2020 Duração: 49min

    A peek behind the screens of two busy business owners   Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Lockdown with memberships, communities, courses, launches AND managing the […] The post E113: Copywriting and COVID19 appeared first on A copywriting podcast for copywriters.

  • E112: Demystifying Tender Writing with Estelle Fallon

    25/03/2020 Duração: 53min

    Turning a submission for work into a marketing powerhouse   Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) […] The post E112: Demystifying Tender Writing with Estelle Fallon appeared first on A copywriting podcast for copywriters.

  • E111: Medical copywriting unpacked with Nerissa Bentley

    11/03/2020 Duração: 28min

    Turn clinical into clear!   How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed than […] The post E111: Medical copywriting unpacked with Nerissa Bentley appeared first on A copywriting podcast for copywriters.

  • E110: Copy Collaboration: How to make it work

    19/02/2020 Duração: 37min

    The highs, the lows and the letting go’s.   The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a good thing? In agency life we’re […] The post E110: Copy Collaboration: How to make it work appeared first on A copywriting podcast for copywriters.

  • E109: Sending cold emails with Laura Lopuch

    05/02/2020 Duração: 43min

    Discover the secrets of sending effective cold pitch emails to drum up more copywriting work.   Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything […] The post E109: Sending cold emails with Laura Lopuch appeared first on A copywriting podcast for copywriters.

  • E108: SEO copywriting: How to package it, sell it, and do a great job

    15/01/2020 Duração: 51min

    Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients. The question most often asked? […] The post E108: SEO copywriting: How to package it, sell it, and do a great job appeared first on A copywriting podcast for copywriters.

  • E107: Christmas tips and the secret to an explosive 2020

    18/12/2019 Duração: 42min

    The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans […] The post E107: Christmas tips and the secret to an explosive 2020 appeared first on A copywriting podcast for copywriters.

  • E106: The Art of Direct Response Copy with Glenn Fisher

    13/11/2019 Duração: 40min

    Strategies and principles to make it easier.   Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has […] The post E106: The Art of Direct Response Copy with Glenn Fisher appeared first on A copywriting podcast for copywriters.

  • E105: Ghostwriting with Cindy Childress

    23/10/2019 Duração: 40min

    How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own.  But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s […] The post E105: Ghostwriting with Cindy Childress appeared first on A copywriting podcast for copywriters.

  • E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland

    02/10/2019 Duração: 44min

    What years of freelancing and oodles of podcast interviews have taught Steve about freelance life   Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and […] The post E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland appeared first on A copywriting podcast for copywriters.

  • E103: The Hot Copy news you NEED to know

    11/09/2019 Duração: 45min

    Updates, lessons and exciting plans for 2020   Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken […] The post E103: The Hot Copy news you NEED to know appeared first on A copywriting podcast for copywriters.

  • E102: Making money writing ebooks – Steve Slaunwhite

    17/07/2019 Duração: 44min

    Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land […] The post E102: Making money writing ebooks – Steve Slaunwhite appeared first on A copywriting podcast for copywriters.

página 1 de 3